How to Sell Your Home During the Holidays

 


Only about 5% of listings hit the market between November and January—but motivated buyers still shop. Selling your home during the holidays might seem impossible, but with the right strategy, you can stand out and sell faster.

Whether you're relocating, downsizing, or seizing a unique opportunity, here’s how to turn a slow season into a strong sale.

Why Selling During the Holidays Can Actually Work

While fewer homes are listed during the holidays, there are still serious buyers in the market.

  • Job relocations happen year-round.

  • Fewer listings mean less competition.

  • Holiday buyers are typically more motivated.

Pro Tip: Homes listed in December get 20% more serious inquiries, even if overall traffic is lower.

DO: Decorate—But Keep It Simple

Holiday decorations can make your home feel warm and inviting. But overdo it, and buyers might miss the actual house.

Stick to neutral, classic décor:

  • White lights, natural greenery, and tasteful wreaths

  • One holiday tree—not oversized or heavily themed

  • Avoid religious or flashy decorations

Stat: A well-decorated home feels 25% cozier to buyers, according to staging experts.

DON’T: Let Decorations Take Over

Large decorations can clutter spaces and make rooms feel smaller.

Avoid:

  • Blocking windows with garlands or wreaths

  • Covering up architectural features

  • Using loud, flashing lights outside

Pro Tip: Ask a friend to walk through your home and give honest feedback—what feels too “much”?

DO: Highlight Winter Features

Now’s your chance to showcase what your home offers in colder months.

Focus on:

  • A working fireplace with cozy seating

  • Energy-efficient windows or insulation

  • Heated floors, smart thermostats, or newer HVAC systems

Highlight: Mention energy savings in your listing—especially if heating costs are low.

DON’T: Ignore Curb Appeal

Cold weather doesn’t excuse a messy yard or dark entry.

  • Keep walkways clear of snow and leaves.

  • Add lighting to make the home inviting after dark.

  • Use winter plants or a seasonal wreath for color.

Stat: Homes with great curb appeal sell for 7% more, even in winter.

DO: Adjust Your Showing Strategy

People are busier during the holidays. Be flexible and prepared for last-minute showings.

  • Keep your home showing-ready at all times.

  • Limit showing hours to avoid holiday dinners or events.

  • Offer virtual tours for out-of-town buyers.

Pro Tip: Use battery-operated candles and soft music during showings for a warm, festive mood.

DON’T: Overprice Your Home

Even in winter, pricing matters most. With fewer buyers out, you can’t afford to be unrealistic.

  • Look at recent sales, not just listings.

  • Price slightly below market to attract attention.

  • Work with your agent to review local trends.

Highlight: A well-priced home sells faster—even if the pool of buyers is smaller.

DO: Emphasize the Benefits of Buying Now

Make sure your agent and listing highlight why it’s smart to buy during the holidays:

  • Less competition

  • Faster closings

  • Motivated sellers (yes, that’s you!)

Also mention local benefits: Are schools nearby? Is your area beautifully decorated during the holidays?

Pro Tip: Add this to your listing: “Buy now and ring in the New Year in your new home!”

DON’T: Wait Until January

Many sellers “wait until spring,” but savvy ones list early to beat the crowd.

January is one of the most active months for corporate relocations—and those buyers start looking in December.

Stat: January listings increase by 50% over December—so getting ahead may give you the edge.

Final Holiday Selling Checklist

  • ✅ Simple, tasteful holiday decorations

  • ✅ Clear, well-lit curb appeal

  • ✅ Cozy winter features highlighted

  • ✅ Flexible showings + virtual tour options

  • ✅ Accurate pricing

  • ✅ Motivated buyer message included

Check this list before listing, and update photos to reflect your home’s winter warmth.

Conclusion: Is Selling During the Holidays Worth It?

Yes—if you do it right. With less competition, motivated buyers, and the right presentation, your holiday home sale could be the best gift of the year.

So… are you ready to list now and stand out while everyone else waits for spring?

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